Our Mission is to Free America from Expensive Commissions

What We Do

We are building Sellen, an AI Agent for anyone to sell their home by owner that makes every step of the process simple and fast.

This is what Sellen does to achieve this:

• Protect your time and privacy— Sellen handles all buyers communications until you take over.

• Be safe— verified buyers ID and qualifications save time and stress.

• Be in control— understand and control your home sale from the app.

• Stay compliant — automation replaces unnecessary middlemen and outdated paperwork, making legal compliance simple.

• Sell your home without losing equity — keep the money that would have gone to commissions.

Why It Matters

🏡 Homeownership is the #1 path to wealth in America.

• Median homeowner net worth: ~$400,000

• Median renter net worth: ~$10,000
  (Source: Federal Reserve)

That’s a 40-to-1 wealth gap. By lowering closing costs and making owning a home simpler, Sellen helps more families cross that gap and begin building lasting wealth.

Why now

But the landscape has changed.

AI that can now answer calls, texts, and engage with buyers 24/7 instantly.
PropTech API infrastructure for reliable home valuations, instant ID verification, and digital closings.
MLS consolidation, giving better access to standardized property data.
2024 NAR compensation changes are pushing more sellers to question traditional commissions.

The conditions for disruption are finally here.

For decades, the 6% commission model has gone unchallenged

• Agents depend on ever increasing their advertising spend to survive, perpetuating the 6% commissions.

• Portals sell agents leads.

• Brokers take a cut of agent income.

• Ad platforms profit off expensive lead-generation campaigns.

This keeps realtors both expensive, yet poor—with 80% of their time and money going into chasing new business, and only 20% actually spent on efforts to sell your home.

For homeowners, that means high costs, lower selling price, and longer time to sell due to missed opportunities.

What We’re Building

A Real Estate AI agent, trained by Pros for consumer use.

• Uses Voice AI to pick up every call 24/7, and reply to every question, instantly.

• Trained by pros to praises your home the right way, always.

• With automations to confirm every tour on time, follow up with every lead, always, until your home sells.

Sellen will be the agent with the most homes sold in the United States—because no human agent can match its availability, consistency, or cost-efficiency.

Data shows Sellen can sell homes for more than human agents, faster, and at a fraction of the cost.

Why? Because the most motivated person to achieve the best outcome—the owner themselves—is finally in control, supported by AI that never misses a beat. Similar to how Teslas/Waymo will soon be the most experienced driver.

Sellen will soon be the most experienced Real Estate Agent, period.

Our Mission

• Empower everyone to sell their home with the best Real Estate Agent

• Help homeowners walk away with more equity — and better prepared financially for the next chapter of their lives

• Expand access to wealth by making homeownership affordable and efficient for more Americans.

With Sellen, the future of real estate isn’t controlled by middlemen.
It belongs to homeowners

Our team

Behind Sellen is a small but driven team combining real estate expertise, product vision, and technical talent.

Ali Trómpiz, CEO
Product Manager

Daniel Álvarez, CTO
Back-end Software Engineer

Bruno Martinez
Front-end Software Engineer

Get in touch